What is Web Optimization?

When designing your web page, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.

If your site doesn't rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won't be able to find you.

A significant amount of website traffics originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. The percentage of click throughs is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.

There are many components of your web page that you should pay close attention to when preparing it for listing in a Search Engine.